A fashion led brand, RUIFIER fine jewelry was founded in London by designer Rachel Shaw. The collections embody jewelry designed for all occasions, merging innovative design with outstanding craftsmanship, sourcing the finest and most precious conflict-free stones and materials from all over the globe. The brand's name is derived from the word 'Reify,' an English word meaning to make a concrete object from an abstract idea.

Having graduated from Central St Martin's with a degree in Jewelry Design, Rachel learned how to evolve her own experiences into exquisite and distinct designs. Collections take inspiration from her love of graphic shapes, which are developed from a variety of places including the natural world and urban landscapes. Many designs are a form of self-expression, translating her personal experiences and emotions into fashionable rings, necklaces, and earrings.